Free-market opening · all Grupo A consumers since January 2024 and the low-voltage schedule in Lei 15.269/2025
Where it stands: MP 1.300/2025 converted into Lei 15.235/2025 (social tariff); the market opening enacted separately in Lei 15.269/2025 and now in ANEEL rulemaking
Portaria Normativa 50/GM/MME opened the Ambiente de Contratação Livre to every high-voltage (Grupo A) consumer from 1 January 2024, with loads below 500 kW represented by retail agents at the CCEE; MP 1.300/2025 tried to extend that to low-voltage consumers but its conversion law kept only the social-tariff measures, and the opening schedule was enacted instead in Lei 15.269/2025.
The problem
Brazil's wholesale market has been split since 2004 between a regulated environment where distributors buy through auctions for captive consumers and a free environment where large consumers contract bilaterally. The free-market threshold was set in Lei 9.074/1995 at 3,000 kW and lowered administratively over time, but small industrial and commercial consumers stayed captive and paid the cost of distributors' legacy contracts, while the migration of large loads left those distributors over-contracted. Opening the rest of the market required answering three questions the 2004 model never had to: who supplies a consumer whose retailer fails, how distribution tariffs are split between the two environments, and who absorbs the involuntary over-contracting the migration creates.
What it does
Portaria Normativa nº 50/GM/MME of 27 September 2022, published in the DOU on 28 September 2022 and in force from 1 November 2022, exercised the power in article 15, paragraph 3 of Lei 9.074/1995 to let every Grupo A consumer, regardless of load size, buy from any concessionaire, permit-holder or authorised agent of the Sistema Interligado Nacional from 1 January 2024, with consumers below 500 kW required to be represented before the CCEE by an agente varejista. Medida Provisória 1.300 of 21 May 2025 proposed the next step together with a rebuilt social tariff, but the conversion statute, Lei 15.235 of 8 October 2025, retained only the consumer measures: a 100 percent discount on the first 80 kWh a month for the low-income residential subclass and zero above it, exemption from CDE quotas up to 120 kWh for CadÚnico households between half and one minimum wage per capita from 1 January 2026, and the socialisation of Angra 1 and Angra 2 revenue across all SIN final consumers from the same date. The opening itself was enacted in Lei 15.269 of 24 November 2025, which inserts into Lei 9.074 a timetable for reducing the voltage and load limits to reach consumers supplied below 2.3 kV: 24 months from entry into force for industrial and commercial consumers and 36 months for everyone else, conditional on ANEEL first delivering a communication plan, separate tariffs for the two contracting environments, a supplier-of-last-resort regime (new article 15-C, licensed and supervised by ANEEL and paid through a specific ANEEL tariff), a standard product with a reference price for low-voltage offers, and the over-contracting charge of new article 15-D. Lei 15.269 also requires free consumers to contract their entire load, subject to penalty, and renames the CCEE the Câmara de Comercialização de Energia.
Market effect
The January 2024 step alone moved tens of thousands of Grupo A consumers into the free market and created a retail-agent industry: a consumer with a 300 kW load can now be aggregated into a varejista's portfolio and buy at a PLD-linked or fixed price instead of a regulated tariff, which typically saves 10 to 25 percent on the energy component depending on the hedge. The effect on distributors is the mirror image: their regulated purchase portfolios, contracted years ahead in A-5 and A-6 auctions, are now oversized, and article 15-D makes that involuntary exposure an explicit charge shared across both environments rather than a loss. The low-voltage timetable is the larger prize and the larger risk. It puts roughly 90 million consumer units in play from late 2027 for commercial and industrial customers and late 2028 for residential, but only if ANEEL delivers the five prerequisites, and the supplier-of-last-resort design decides whether retail competition is bankable: article 15-C paragraph 2 spreads the last-resort supplier's involuntary deficit across all free-market consumers, which prices in the failure risk of the weakest retailer. Traders and retailers are already building the low-voltage origination capability; distributors are lobbying on the tariff segregation that determines how much network cost follows the migrating customer.
Key numbers
- Grupo A opening
- 1 January 2024, no load threshold; below 500 kW must be represented by a varejista
- Low-voltage timetable
- 24 months for industrial and commercial, 36 months for other consumers, from entry into force of Lei 15.269 on 24 November 2025
- Social tariff
- 100 percent discount up to 80 kWh a month; 0 percent above; CDE exemption to 120 kWh for CadÚnico households between 0.5 and 1 minimum wage per capita
- Distributor unbundling deadline
- Tariff and accounting or contractual separation of regulated retail from distribution by 1 July 2026
Who gains and who pays
- Retail agents (varejistas) and energy traders (gains): A new customer class since 2024 and a low-voltage market from 2027-2028.
- Grupo A commercial and industrial consumers (gains): Free choice of supplier since 1 January 2024 without a load threshold.
- Distribution concessionaires (costs): Over-contracting from migration, now recovered through the article 15-D charge; must separate regulated retail from network by 2026.
- Low-income residential consumers (gains): Lei 15.235/2025 gives a 100 percent discount on the first 80 kWh a month from 2026.
- ANEEL (obligation): Must deliver the supplier-of-last-resort regime, tariff segregation, standard product and over-contracting rules before the low-voltage opening.
Implementation
The Grupo A opening is fully operational: the CCEE registers retail agents and their represented consumers and settles them in the short-term market. Lei 15.235/2025 took effect on publication except the revocation of article 11 of Lei 12.111/2009, which took effect on 1 January 2026, and ANEEL has been implementing the social tariff and the Angra cost allocation in the 2026 tariff resolutions. Lei 15.269/2025 is in force from 24 November 2025, with article 3-D of Lei 10.848 effective after 90 days and the storage tax benefit running from 1 January 2026 to 31 December 2030 within an annual cap of R$1 billion. ANEEL opened a consulta pública on the 2027 Regras de Comercialização on 1 September 2026, taking contributions to 2 October 2026, which is where the low-voltage product and last-resort rules are being drafted. The binding test is whether ANEEL certifies the five prerequisites before November 2027.
Concerns
- Supplier-of-last-resort economics and the socialisation of retailer failure across free consumers
- Tariff segregation between the regulated and free environments and stranded distribution cost
- Consumer protection and mis-selling risk when 90 million low-voltage units become contestable
- Over-contracting charges under article 15-D raising costs for those who do not migrate
- Slippage of the 24 and 36-month deadlines if ANEEL's prerequisites are not ready
Dates to watch
- 2 October 2026: Close of ANEEL's consulta pública on the 2027 Regras de Comercialização
- 1 July 2026: Deadline for distributors to separate regulated retail from the distribution service
- 2027-11: 24-month deadline for opening to industrial and commercial consumers below 2.3 kV
- 2028-11: 36-month deadline for the remaining low-voltage consumers
Sources
- Lei nº 15.269, de 24 de novembro de 2025 (arts. 15, 15-C and 15-D of Lei 9.074/1995), Presidência da República, Casa Civil (official text)
- Portaria Normativa nº 50/GM/MME, de 27 de setembro de 2022 (DOU 28/09/2022), Ministério de Minas e Energia / Imprensa Nacional
- Medida Provisória nº 1.300, de 21 de maio de 2025 (converted into Lei 15.235/2025), Presidência da República, Casa Civil
- Lei nº 15.235, de 8 de outubro de 2025 (conversion of MP 1.300/2025: social tariff and Angra cost allocation), Presidência da República, Casa Civil
- ANEEL: consulta pública on the 2027 Regras de Comercialização (1 September 2026), Agência Nacional de Energia Elétrica
Checked against sources on .